16. Audience Research 1

This is an example of our questionnaire. We had ten questions and asked 20 people with a variety of ages and likes and dislikes regarding the music industry. Another purpose of this questionnaire was to gain an understanding of what people expect and want to see in a pop music video therefore with this research we are able to create a pop music video that has typical conventions but also goes against what peoples expectations are in order to make the video more exciting. Our questionnaire's questions have varied from open ended questions such as 'What would you expect to see in a pop music video?' to closed ended questions such as 'How do you watch pop music videos?' This was in order to create both qualitative and quantitative data.