4. How did we use media technologies in research, planning and construction?

Media technologies are the objects or software that you use in order to create a type of media. We used a large variety of media technologies due to the fact that it was both necessary and we wanted to challenge ourselves. Some media technologies we had already used such as the camera, the tripod and Photoshop. However, Adobe Premier Pro and the green screens were new to us and so we had to work as a team to use them correctly and successfully. 

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our music video is a conventional pop music video and so in order for it to be conventional we had to research other pop music videos. We researched and analysed a number of pop music videos, including Little Mix- Move, Sugababes-Push the button and The Saturdays-Up.  We decided, as a group, which conventions worked most successfully and which were necessary and incorporated this into our own music video. 

 

Similarly, our ancillary task if conventional of other pop ancillaries. In order for it to be both conventional and successful we researched other pop ancillaries. We researched and analysed Little Mix and Atomic Kitten's CD covers and Nina Nesbitt's and Taylor Swift's advertisement. Then, as we had done with the music video, as a group, we decided which conventions would work most successfully and attract our target audience of teenage girls. 

2. How effective is the combination of your main product and ancillary texts?

Our main product is a pop music video showing three girls performing to song 'Feels so Good' by Atomic Kitten. Our Ancillary text consists of a an advertisement and cd cover. Our advertisement shows Maddie leaning over and the other two leaning on Maddie as we wanted to show the connection within the group, furthermore all the girls are pulling different facial expressions this could reflect their unique personalities within the group. Our cd cover focuses primarily on colour and nature. It shows all three girls lying on the grass, an image of the clouds, an image of a vibrant flower, an image of a pair of brightly patterned heels and  an images of two brightly coloured blouses. 

We wanted to effectively show the combination of our main product and ancillary texts due to the fact that they needed to relate as they were for the same song and same concept. We focused on colour, fashion, nature and the bond of friendship in both tasks. 

           

3. What have you learnt from your audience feedback?

FIRST DRAFT FEEDBACK

                                                               

     FINAL DRAFT FEEDBACK

       

This video reflects the views and opinions of the audience. We chose five different individuals, four males and one female, between the ages of sixteen and eighteen. We chose this particular age group because we wanted to portray our target audience of teenagers. Receiving feedback is a key concept within finalizing a music video due to the fact that the producers, or in our case our group, want to know about what they have successfully achieved and what they can improve on in the future. 

From our audience feedback, we learnt a numerous amount of things such as things we need to improve on and things that went well.  Before choosing who we were going to ask we first had to decide what questions we were going to ask. The questions needed to be appropriate and not too detailed in order to get a range of answers. We wanted to know what the audience liked about our music video? Whether the bright colours and mise en scene corresponded with the rest of the video well? Whether we were conventional of other girl pop bands? And what we could improve on? 

Through our feedback, we learnt that favourite sections of the music video included the slow motion jump, the choreographed dance and movements such as the kick and the cutaways within London. Additionally, we learnt that our bright colours and use of costumes allowed to audience to visually realise that it was a pop music video. Another thing we learnt was that the audience felt that our music video and presentation of the members of the group were conventional of other pop bands. We believed that this was successful feedback due to the fact that we wanted to portray a conventional and stereotypical female pop band. Our final question involved finding out what we could improve on and our audience feedback taught us that we could use a more variety of angles and more enthusiasm within the performance.