Friday, 2 May 2014

Final Draft Ancillary

This is the final draft for our Ancillary task. We are pleased with the outcome due to the fact that it has followed the conventions of a pop ancillary task and all images correspond well with each other. 

Our advertisement shows all three members of the group in a mid shot. Myself and Libby are leaning on Maddie's back facing one another whilst Maddie is facing towards the camera. The fact that we are all touching one another reflects the idea of a close bond within the group. Furthermore, we are pulling different facial expressions. Maddie is smiling, Libby is pouting and my mouth is open. This connotes the idea of different personalities within the group and their unique characteristics is what keeps them closely bonded. For our costume we chose to wear typical girly clothing, we wore skirts, blouses and jewellery in order to aim towards the most appropriate target audience. For location we chose the dance studio we wanted a plain background so that the band would stand out and would be the emphasis of the photo. Additionally, the dance studio has a lot of space and so we were able to experiment different shots, long and close. For our band name we chose a girly, pink, hand-writing like font to reflect the femininity within the group. However, for the name of the album and other information we chose a pink, serif font to create the idea that the band are serious about the music and the outlook that it has. We included a website, a Twitter logo, a Facebook logo and the logo of our record company and this seemed a necessary convention. We then increased the brightness and saturation of the image to result in a more vibrant outcome. 

Our CD cover shows six different images: all three members lying on grass, clouds, a pair of patterned heels, a flower, a blouse with hair showing on the left and a blouse with hair showing on the right. We wanted our CD cover to reflect our concept of colour and we also wanted to introduce a clear theme of nature. We felt it was necessary for all three members to be on the front cover as, through our research, we found that all pop artists use this convention. As a result of this image, we chose our back image to be clouds. This was to create the idea that the girls were looking up into the clouds which connotes the idea of a stereotypical girl staring up into the sky and day dreaming. We then chose the image of a pair of heels to create the idea of femininity and fashion. We then positioned the heels on grass to link back to the theme of nature. Additionally, we chose an image of a flower to reinforce the idea of nature. We took a variety of different images to fill in the last two spaces of our CD cover however we chose the two images of different blouses as we wanted something bright and vibrant. In regards to font, we chose the same girly, hand-writing like font that we had used for our advertisement as we felt it was very successful and then for the rest of the information, such as the list of songs on the back and the message to our fans we used a more serious font so it could be easier to read. 

Final Draft Music Video


This is the final draft for our music video.

The meaning of our music video is the idea that a friendship is the strongest form of bond and our concept is colour. Our music video features a number of different locations including London, park, bedroom and green screen. Location change is a main convention within pop music videos such as Atomic Kitten- It's Ok and Miley Cyrus- Party in the USA. We are shown in a number of different costumes such as disco pants, crop tops and skinny jeans. Costume change is another main convention within pop music videos as it is seen clearly in Little Mix-Move.