Saturday, 31 August 2013

4. Analysis of rock music video

I chose this music video as I think it is stereotypical of rock music videos. It is the music video the Bon Jovi 'Its my life' and shows a young teenage boy trying to make it in time for a concert which is ironically Bon Jovi's concert.
This first clip shows the young boy in his room watching the live stream of the Bon Jovi concert. His room is a very stereotypical rock room which immediately reflects his personality and his interests. Apart from the sunlight from his window his room is very dark, we can also see rock posters up on his wall. He then receives a phone call from a teenage girl. The shot then changes from a midshot of the boy to a midshot of both the boy and the girl whilst on the phone to one another. This clip is the narrative part of the music video. A narrative is more stereotypical for a pop music video however is frequently used for rock music videos aswell.
The next clip firstly shows someone playing the keyboard, then shows someone playing the guitar, then someone making a backing sound into the microphone and we are then revealed the artist lip syncing. The use of the shots of the different instruments indicates that the artist has a band performing with him which is very stereotypical of a rock artist and music video. We now begin the cross cutting between the artist performing and the teenage boy making his way to the concert.
The next shot shows the boy being very ruthless and jumping off a flight of stairs and onto the ground. This scene reinforces the idea of the song as the song is about doing what you want as your not 'gonna live forever'. We are also shown another performer lip syncing whilst playing a guitar this could be to help with the different harmonies within the song and could reinforce the idea of a 'rock band' rather than just the artist. We are then shown Bon Jovi lip syncing he then turns around and faces the camera and in the background we can see the audience that he is singing to singing along with him. The idea of a live performance is very stereotypical for a rock music video. It suggests that rock music is 'natural' and 'real'.

 These three shots are taken from the clip and they are quick, sharp shots of the boy jumping and then landing on the floor. These shots have been edited to have short duration cuts so it links with the music which has three quick, sharp beats played at this exact same time. I think this is very effective and shows how the narrative and the concert link.

This clip shows the teenage boy jumping onto back of a lorry, this is quite a dangerous thing to do which indicates how badly he wants to get to that concert. He then falls into a woman who is walking a large number of dogs, the dogs then chase him which creates a humorous side to the narrative. This clip is continuously cross cutting between the boy trying to get to the concert and the artist performing at the concert. 
This clip shows the performers and the audience and the location. We can see that the location is in a tunnel, the tunnel is dark and dirty which is a very stereotypical location for a rock music video due to the fact that rock artists indicate that they only care about the music rather than the location or costume. This clip reveals a clearer outlook of the costumes of the artists, we can see that they are all wearing dark leather clothing which is very stereotypical of a rock artist. We are shown the audience again and we can see them jumping a singing along to the song which creates an excited atmosphere for both the audience and the artist. 
This clip shows the teenage girl at the concert looking for the boy, she seems upset and worried that he's not there which could suggest they are in a relationship which creates the theme of love which is actually quite stereotypical for rock however love is shown more subtly compared to a pop music video. It then cross cuts to the boy running down a road amongst cars which reinforces the idea that he really wants to get to the concert. 
This clip is showing the instrumental of the song where the instruments are being played and one of the performers is making an instrument-like sound into the microphone. This clip creates a very stereotypical rock vibe due to the fact that the instruments are a main factor of rock music. 
This final clip shows the boy jumping onto a lorry and then rolling underneath it. This is the most extravagant and dangerous thing he's done throughout the video which suggests that he is getting closer to the concert location. Just after he jumps it freezes as he is in the air which creates tension and makes the audience question whether he is going to make it. This reinforces the idea of that edgy and dangerous factor that rock has on someone. We then see him running over cars as it cross cuts between him and the concert. He then finally makes it. 

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